Many months ago when I was a young man probing the possibilities of a life among the gainfully employed, I was driven by the seed planted in me by my father that nagged me to consider the possibility of a career in Law. And, I almost was one. I choose now to think that God had other ideas as He placed me in sales and marketing… then corporate training.
But, as we carry certain bits and pieces of every experience with us into the next dedication, we end up as an amalgamation of what seems worthy to keep in our inventory.
Somehow brevity crept into my warehouse. Much of what I learned in law was centered upon reading and creating “Briefs”; a distillation of facts that would serve as the basis for an opinion.
I grew to believe that this was an approach that we all might use; particularly because truth is found by listening to more than one side, concisely stated.
I began to believe that you do not influence others by a barrage of rhetoric, but carefully chosen words that have been weighed and sifted for their imagery and clarity. My interest in the short story, and fine poetry was born of the idea; do not let your words get lost in a sea of descriptive thought, but to a path to the point of it all. The reader can mentally expand on it if he wishes.
One of the great things of the Bible is that it get right to the point. And from a marketing viewpoint, it deals in benefits, value and comparative costs. Leave the adjectives to the pulpit if they are needed at all. Count the adjectives in the Commandments.
In the spirit of that thinking a verse came to my pen, which fortunately was short on ink, but perhaps in your view, my mind short on think…….. None the less;
To those who love to sit down with a good book and savor it ’til Sunday
If that’s your piece of cake… I say life’s too short to live there
Pick up a little story or verse and simply swallow it like a tasty morsel
With out icing on the top…. Sweet cream without the puff
And those writers who pack chosen words into tiny tins
Rather than slave over the stove for the absolutely
I applaud your brevity
If your tidbits are tasty and ready to serve
For our little moments of dietary snacks- Or
High-cal, fast food
Call them what you may; it’s all
Food for thought
And, unlikly to give you gas