promotion comes from the Lord. He raises one and puts down another.
Today’s reading: 1 Kings 1-2.
Marketing. Self-promotion. Advertising. Today those are the accepted practices, felt to be necessary for success. As Ecclesiastes says, there’s nothing new under the sun, and self-promotion has been the way of the world for ages. Absalom did it as he prepared to steal David’s crown. As a feeble King David approaches the end of his life, his oldest son, Adonijah, practices the same brand of marketing.
Now Adonijah, whose mother was Haggith, put himself forward and said, “I will be king.” So he got chariots and horses ready, with fifty men to run ahead of him. (His father had never interfered with him by asking, “Why do you behave as you do?” He was also very handsome and was born next after Absalom.) Adonijah conferred with Joab son of Zeruiah and with Abiathar the priest, and they gave him their support. 1 Kings 1:5-7
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